Product design capabilities

Innovation illuminates all we do for drug delivery. Whether carefully devising proprietary technologies for our products or strategically bringing intelligent systems to market, we apply diligent ingenuity to our solutions to ensure they meet your design space requirements.
Product design, development and delivery

Innovation that inspires evolution

From concept to consult, our proprietary technologies, robust patient-centered development processes and customer-centered manufacturing capabilities help ensure optimal solutions that ultimately meet pharmaceutical needs while elevating the patient and healthcare worker experience.


Step 1: Conceptualization

  • Trends and needs assessment
  • Exploratory market research
  • Requirements definition
  • Preclinical studies when innovative drug delivery solutions are developed


Step 2: Development and design verification

  • Specifications and drawings development
  • Injection science integration
  • Human factors studies
  • Preclinical studies
  • Regulatory and medical affairs guidance


Step 3: Launch and commercialization

  • Product customization for brand differentiation
  • Technical services consultation
  • Regulatory affairs services
  • Fill/Finish and assembly consultation
Design innovation

See our innovation in action

Watch our BD Libertas™ autoinjector video

Patient-centered design

With our design, patients come first

Prior to developing a new product:

  • We conduct market research to better understand pain points and unmet needs of our customers, users and patients.
  • Our Insights team collects information on market factors such as trends in drug formulation, disease demographics and the payer landscape.
  • Our medical affairs experts keep a constant pulse on the most ergonomic, user-friendly designs for patients with various disease states.
  • We analyze consumer design considerations.

While testing and validating a product:

  • We utilize proprietary platform data, exploratory research, trends and needs insights to generate concepts for new innovations.
  • We generate requirements and utilize patient input to develop an exhaustive list of possibilities.
  • During experimental investigation, we conduct formative patient studies using early prototypes to define product features that support patient requirements.
  • While manufacturing the pilot product, we use summative human factors studies to verify and validate product design.

As a result of the iterative, patient-centered design process, our products are:

  • Tested by and for patients
  • Risk-mitigated
  • Ergonomic and easy to use
  • Rigorously documented to support registration
  • Highly differentiated

Explore our products

Products for all drug delivery needs

Are you ready?

Speak to a solution expert today about your product.